Rise Of Planet of the Apes
Marketing Techniques:
Posters: The was only really one poster created for the film and released for the movie. The poster is not very unusual, it is a black poster with the movies titles on it. It had a few certain visual elements about it though. In the bottom corner of the movie poster it is promoting ‘Weta Digtal’ which has been known for the movie ‘Avatar’ which was a huge success, this adds to the marketing campaign of the film. And suggesting that the movie is being sold on its special effects.
Online: The official website for the movie allows you to load and watch one of the trailers. There is a gallery of images which are included from the film. This website allows you to see the cast of the film and over information. The website also allows you to buy tickets for the film online to see at cinema’s. The film also has a facebook page, twitter profile and a YouTube channel the use of Web 2.0 in marketing the film is very useful.
www.apeswillrise.com
Box Office Info:
Box office: Rise of the Planet of the Apes made its debut in the United States and Canada on roughly 5,400 screens within 3,648 theatres. It grossed $19,534,699 on opening day and $54,806,191 in its entire opening weekend, making it No. 1 for that weekend as well as the fourth highest-grossing August opening ever.The film held on to the No. 1 spot in its second weekend, dropping 49.2%, and grossed $27,832,307.
•As of August 18 2011, the film has grossed $105,208,226 in the United States and Canada and an additional $81,400,000 in foreign territories, bringing its worldwide gross to a current total of 209,123,619
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