Textual Analysis

Textual Analysis on Prezi

Costume Ideas

At the start of my trailer i want my main character Hannah to be wearing bright clothes conveying that she is happy that she has moved into her new house, bright colours such as yellow which connotes happiness, and pink's to show a very girly approach to Hannah and also, orange's or green's as well maybe. And we will see close-ups on her face showing her happy and excited to be in her new home. Very natural make-up and neat hair making my actors looking very fresh and alive, will also add to this happy idea.

As the trailer commences i want the colours to gradually become very dull including the clothes with colours such as brown's and black's and then make-up will become very dull, pale unhealthy looking skin and also bag's under eyes to give an idea of distress. This will help the audience understand that not all is well anymore as the tormenting is taking place !

A baggy brown jumper suggesting that my protagonist has given up on bothering to try and look decent anymore as she is being haunted, and she is very stressed.

Black jogging bottoms to add to the effect that she has given up. Dull colours, black could possibly portray an idea of death? or danger?

The baggy eyes, and messy hair add to the idea of a very disturbed and distressed Lucy towards the end of the trailer.

Horror Film Poster Research

Summer Task

Rise Of Planet of the Apes

Marketing Techniques:
Posters: The was only really one poster created for the film and released for the movie. The poster is not very unusual, it is a black poster with the movies titles on it. It had a few certain visual elements about it though.  In the bottom corner of the movie poster it is promoting ‘Weta Digtal’ which has been known for the movie ‘Avatar’ which was a huge success, this adds to the marketing campaign of the film. And suggesting that the movie is being sold on its special effects.  

Trailers: There have been two trailers used for the marketing of this film, the first being a normal trailer showing the basic story of the film and the second being a theatrical trailer which takes us even deeper into the story of how the world fell to the apes.

  Online: The official website for the movie allows you to load and watch one of the trailers. There is a gallery of images which are included from the film. This website allows you to see the cast of the film and over information. The website also allows you to buy tickets for the film online to see at cinema’s. The film also has a facebook page, twitter profile and a YouTube channel the use of Web 2.0 in marketing the film is very useful.

www.apeswillrise.com

Box Office Info:

Box office: Rise of the Planet of the Apes made its debut in the United States and Canada on roughly 5,400 screens within 3,648 theatres. It grossed $19,534,699 on opening day and $54,806,191 in its entire opening weekend, making it No. 1 for that weekend as well as the fourth highest-grossing August opening ever.The film held on to the No. 1 spot in its second weekend, dropping 49.2%, and grossed $27,832,307.

•As of August 18 2011, the film has grossed $105,208,226 in the United States and Canada and an additional $81,400,000 in foreign territories, bringing its worldwide gross to a current total of 209,123,619

Genre Research

Genre

Horror Film Trailer Research

Insidious Trailer 2011

The plot of this film is about a Young Boy who gets haunted by some spirits/demons who want to get inside of his body and send his soul somewhere else. The boy ends up in coma as he has wondered off to another dimension. The father and mother of the boy are getting followed and tormented by these spirits. At the end of the film, the boy is saved and everything ends well. 

Paranormal Activity Trailer 2007

Paranormal Activity is about a house which is haunted and spirits try to get the residents of the house to leave by scaring them until one of the current residents gets possessed by one of the spirits.

The Amytiville Horror Trailer 2005

The Amytiville Horror is about a house which has a murderous history, and people move in and get possessed by spirits causing them to act differently. The residents of the house are a family, the father gets possessed and ends up killing the rest of his family. This film is based on true events. 

The Brief

A promotion package for a new film to include, a teaser trailer together with

• A film magazine front cover, featuring the film;
• A poster for the film