Secondary Research

From looking at my research you can see that the film Paranormal activity being viewed by 79% of 15-24 year old males. There is not much difference between the females and males as 47% is female and 53% is male. Similar to Paranormal Activity I would like for my products to have a balance in audience, resulting in a male and female audience, opposed to the majority of mainstream films; therefore allowing for my products to have a unique edge.

                                           

The orphanage is alike the genre of my film. Being a horror there appears to be much more of a difference between the percentage of 15-24 year old in comparison to Paranormal Activity. From The Orphanage results I can see that this film seems to have attracted males more that females, this is not what I want my film to be like as I would like it to attract a similar percentage between male and female audiences. To succeed with the results that I want, I intend to stick to my story line which is more like Paranormal Activity that The Orphanage. I feel that the male audience is particularly large for this film because the main protagonists of the film are mainly female, a factor which usually can grab a males attention, more than a females. 

Although Paranormal Activity is a film it has the appearance of a documentary, which results in a more shocking and believable effect on the audience. My products feature an equal balance between the characters and the gender in my research resulting in both being Male and Female with none of them having any kind of sexual influences or sex appeal towards the film. This is due to the fact that the genre is horror and by deliberately not including any form of sexual connotations within them, I have maintained a level of seriousness and removed any light features. 

My film tends to have a lower/middle class audience. My characters would have to have the right costume and attitude that my audience can relate to easily and feel at ease with. My trailer will have a soundtrack that will set a state of suspense and fear that will fit directly with my horror genre.